Maturity Models · Principle 297 of 301

Maturity-as-Marketing

Principle 297: Maturity-as-Marketing — Maturity Models doctrine card by Professor Kieran Upadrasta, CISSP CISM CRISC, Schiphol University
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“Maturity scores presented without evidence are a marketing artefact. The board now demands the evidence.”
Pillar
Maturity Models
Theme
Maturity-as-Marketing
Author
Series
301 Doctrine Principles